📢 Marketing & Digital Media Careers in the Age of Artificial Intelligence.  Why Creatives Still Win!

Marketing today is more dynamic, data-driven, and digital than ever before. Gone are the days when it was only about catchy jingles and colourful posters. Now, it’s about online storytelling, SEO, analytics, visual branding—and yes, artificial intelligence (AI).

🤖 What AI Can – and Can’t – Do in Marketing

AI tools like ChatGPT, Canva Magic Write, and Adobe Firefly are reshaping how marketing professionals work. They can:

• Draft social media captions and blog posts
• Suggest visuals or headlines based on performance data
• Help manage advertising spend and track audience engagement

But here’s the thing—AI can’t fully understand human emotions, cultural nuance, or audience context. It still relies on people to guide the tone, strategy, and message.

💡 Why Human Marketers Still Matter

At its core, marketing is about people: what they feel, believe, want, and need. A good marketer knows how to speak to real humans—not just push products.

That emotional intelligence, paired with cultural awareness and creativity, is what makes human marketers essential in the age of automation.

📚 What to Study in School

Interested in this career path? The following subjects will give you a solid foundation:

• Languages – for writing and communication
• Business Studies – for understanding strategy and markets
• Visual Arts – to develop your creative and design thinking
• Information Technology (IT) – to use digital tools confidently

🧰 What to Learn After School

Marketing careers often involve the use of digital platforms and software. Here are a few worth learning:

• Canva or Adobe Creative Cloud – for designing content
• Meta Ads Manager & Google Ads – for managing online advertising
• Mailchimp, Hootsuite or Buffer – for content scheduling and newsletters
• SEO tools – to understand how people find content online
• Analytics dashboards – to measure performance and audience behaviour

🚀 Career Paths to Explore

This is a broad field with many exciting (and growing) opportunities, including:

• Digital Strategist – designs online campaigns and content plans
• Content Designer – writes and structures content across platforms
• Social Media Manager – manages brand presence and engagement online
• Data-led Marketer – uses insights to tweak and improve strategies
• Brand Strategist – crafts the voice, tone and reputation of a brand
• Influencer Marketing Specialist – collaborates with creators to build reach

📌 Final Thoughts

Yes, AI can generate content—but you bring the context, the strategy, and the spark. If you’re drawn to visuals, storytelling, or digital platforms, a career in marketing and digital media could be a fantastic fit.

And if you’re not sure where to start, I’m here to help you explore your strengths and plot a course forward. Let’s chat!